Reduce™ is a family of eco-friendly products that offer great style and value while minimizing your carbon footprint. Our creative solutions are convenient and affordable making it easy for you to bring global sustainability into your life.

Featured Product

The revolutionary Reduce Compactor Can compacts 2x more trash. Click here to view it.

Recent News
From Base Brands founder and CEO Ken Kreafle

Special Buy

Aluminum WaterWeek (regular price $34.99) is available for only $24.99 while supplies last!