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Reduce makes attractive and innovative eco-friendly products that are designed to help you “reduce” your impact on the environment, also referred to as your “carbon footprint”. Our products help you solve simple everyday problems, with the added intention of doing something good for our environment along the way.
We produce a wide variety of water bottles and accessories, making it easy to ditch the disposables! Reduce WaterWeek, our popular 5-bottle set that comes in a handy frig tray, makes it easy and convenient to grab a chilled water bottle whenever you need it. By not purchasing wasteful disposable water bottles, we save our landfills, use less energy and save hundreds of dollars a year in the process!
Another idea borne out of necessity is our new Compactor Can. We knew that the average consumer pushes down their trash, trying to fit more in. We also knew that this was a dirty, messy and unsanitary task. The Compactor Can solves this problem because it helps you produce less trash by easily compacting your garbage without plugs or batteries. You save on plastic bags, and send less trash to the landfill.
And our Reduce Melaboo line of kitchenware and tools are made with bamboo, the world’s most sustainable woody plant. They come in attractively colors to fit with most kitchen decors; they’re durable and sturdy and, most importantly, they’re 100% biodegradable.
Reduce is part of Base Brands, a young company started by housewares veteran Ken Kreafle that invents creative, practical consumer products that provide solutions for everyday activities. Ken founded Base Brands because of his desire to invent solutions-based products, focusing on problem solving and great design in a creative and engaging environment. He also knew that great design didn’t have to be expensive, either. And with Reduce, his vision for simple but revolutionary products that are also eco-friendly is now a reality. All Base Brands products adhere to strict quality standards and, as always, are BPA-free.
Look for other Base Brand products, such as TANK™, a line of rugged, insulated mugs and containers, and Pet Trek™, a line of convenience gear for active pets and their owners. Visit www.basebrands.com for more information.
Reduce products are available in an ever-growing variety of major retail outlets, in stores and online. | 
