WaterWeek Press Release

The average American household spends hundreds of dollars each year buying bottled water. If these families were to fill reusable bottles with their own filtered tap water, they could save an average of at least $500 per year and help reduce the nearly 200 million pounds of plastics waste… Click to read the full WaterWeek press release.

Add comment July 2nd, 2008

Green Unlimited - WaterWeek Testimonial

I confess, I’m frequently on the lookout for great-looking water bottles. I love drinking water… Click here to read how one WaterWeek user LOVES to reduce by using her new WaterWeek bottles!

Basebrands would like to thank “Green Unlimited” for their glowing report on WaterWeek. It is exciting to think of the endless possibilities as we all join together to REDUCE!

1 comment July 2nd, 2008

Reduce one bottle at a time

One day I read some startling statistics about how wasteful we Americans can be. As I thought about my own lifestyle, I wondered what I could do differently.

That’s how I came up with the concept for Reduce^TM. I wanted to make it convenient, affordable and “cool” to be eco-friendly every day. Like most of you, I spend most of time at home or at work, so I started to brainstorm some ideas about new ways to reduce waste in these two places.

The idea for WaterWeek came to me as I thought about how many plastic bottles are sitting in landfills because people don’t make time to recycle. We know what we should be doing, but we’re not doing it. Why? Primarily because it’s not convenient.

With WaterWeek, you make a one-time purchase and re-use your water bottles as often as you’d like. When I tell people about this solution they “get it” and want one for themselves. It’s easy to use and we’ve got some great colors and patterns you’ll love. Let’s reduce bottles together!

What has been your motivation to “go green”?

1 comment June 20th, 2008