WaterWeek makes it easy to reduce

Check out the latest blog on WaterWeek here:

http://nowwhatbaby.blogspot.com/2011/03/waterweek-makes-it-easy-to-reduce.html

Add comment March 11th, 2011

Making Plastic Fantastic

Check out Babyology’s site for a new writeup on the Reduce WaterWeek.  Visit their site here Babyology.com

Add comment February 21st, 2011

Smash Can Trash Compactor Wins IDEA® Silver Design Award!

We’re buzzing here at Base Brands because our Reduce Smash Can has won a coveted design award! The IDEA (International Design Excellence Award) competition is a well-respected competition that attracts top-notch companies, and start-ups too. Over 1691 products entered, and only 403 went on to win a Gold, Silver or Bronze award. The Smash Can won a Silver IDEA award for its unique problem solving ability and distinct design. There isn’t another trash compactor like it on the market. It compacts 2x the household garbage, using less bags and resources.

We create products to solve simple household problems and to help us all live a bit more “green”. Great design is important to us, but it has to be functional too. It’s rewarding and encouraging when the two come together and your product is recognized for being both functional and good-looking too. Check out the entire IDEA winner’s line-up at http://www.idsa.org/. We’re alongside some great company.

Ken Kreafle, CEO Base Brands

Add comment June 24th, 2010

Reduce WaterWeek Kids a Favorite Among Nickelodeon Parents

 We know why Reduce WaterWeek Kids is great. They’re cute, functional and just a real simple solution to the growing problem of disposable water bottles. We love how easy it is to pack a WaterWeek in your child’s lunchbox (10 oz is the perfect size for elementary-aged kids), instead of those nasty, ocean-wrecking plastic ones. And aren’t our oceans under enough stress right now anyway?!?!? They come in a design for girls, boys and the sporty set.

So we were thrilled to see Reduce WaterWeek Kids among the refillable water bottles chosen that you can vote on in the Parents Connect section on Nickelodeon.com.  Parents Connect offers timely and interesting information on all types of things-products, parenting, kids, community, health and wellness, you name it. It’s a great place for parents to hang out and gather information, like the playground, but without all the noise.

Go to http://www.parentsconnect.com/parents-picks/best-sippy-cups, check out all the products, then nominate Reduce WaterWeek as a Parents” Pick 2010 choice! Look at all the other categories too. You have to become a member to vote, but then you’ll have access to cool info on all types of topics. It’s a great site for parents. ONLY 8 MORE DAYS TO NOMINATE!

Spread the love and thanks for supporting Reduce!

Add comment June 10th, 2010

Another Great Blog Review

 We love working with “mommy” bloggers! There is no mystery. They are just average moms who have started up a blog to provide tips, product ideas, parenting help, you name it. They seem very honest and hardworking and truly are passionate about their blogs. Some of these blogs have really become popular and key mommy bloggers are sought after by the BIG packaged goods manufacturers! They’re on “mommy blogger” teams; they get sent to Disney World, and receive other kinds of  ”perks”. The big marketers understand that this is an important group to get to know because they provide great insights to the mom market and have a lot of influence. We get that too, but we most of all really like the ease of working with them-they just seem real!

Check out another great mom blog review. Enter the contest through June 15^th and you could win!

http://www.reviews.thecinnamonhollow.biz/2010/05/19/reduce-waterweek-bottles-review-and-giveaway/

I LOVE these bottles!!!!

Rani Quirk

Marketing Manager

Add comment May 27th, 2010

Take Care of Mom this Mother’s Day!

 I’m a mom so I really appreciate Mother’s Day. Moms do so much for their families, with sometimes just a hug as thanks, but that’s enough right? This Mother’s Day, make sure the mom in your life feels special and honored. I know I don’t need expensive gifts, simple things work for me. A homemade card, a cute mug… But here’s a great and healthy idea: give mom a Reduce WaterWeek bottle set. It says: “Mom, I love you so much I want you to stay healthy. Here’s an easy and eco-friendly way to help you drink enough water, without destroying our environment.” Then throw in hug for good measure.

In honor of this Mother’s Day, we decided to give out WaterWeeks to some of Hollywood’s well-know moms. We were included in a Mother’s Day gift basket that will go to moms like Sarah Jessica Parker, Heidi Klum and Jennifer Hudson, to name a few. We hope they use them in style! Maybe they’ll show up at the playground sporting a WaterWeek bottle! If you do, snap a picture and send it to us.

Rani Quirk, Marketing Manager

Add comment May 7th, 2010

Drink Water Week, May 2-8: Take Care of Our Water, Get Free Shipping!

 Drink Water Week may be a little unknown, but it’s aim is big. The purpose of this special week is  to bring awareness to the importance of keeping our drinking water supply clean and accessible and to not take it for granted. According to the American Water Works, “a safe, reliable water supply is critical to the success of any community. It creates jobs, attracts industry and investment and provides for the health and welfare of citizens in ways ranging from disease prevention to fire prevention.” They have been promoting Drink Water Week for over 30 years as a way to bring together water professionals and the communities they serve to recognize the vital role that water plays in our lives.  

Maybe there will be some water-related activities in your area to celebrate this week. Or maybe your child will do something fun and educational in school this week. Spread the word about taking care of our water supply.  If you do something cool to celebrate, enter the video contest at  http://www.awwa.org/ . I believe Drink Water Week will grow over the years. Look at Earth Day; it’s big business now, but wasn’t always.

This week only! Enjoy  free shipping on all Reduce water bottles. Use code DRINK at check out through May 8. Stock up on water bottles to fill with safe, drinkable tap water. Enjoy!

Rani Quirk, Marketing Manager

Add comment May 3rd, 2010

Happy Earth Day! Reduce WaterWeek has gone Hollywood!

This is the big green day! It’s important for us all to take the inspiration of Earth Day and begin to live greener, more sustainable lives every day, not just on April 22. So in honor of this most green day, we included WaterWeek in a Hollywood gift basket giveaway that went to some of Hollywood’s greenest stars, like Ellen DeGeneres, Courtney Cox and Julia Louis-Dreyfus, to name a few.  Wouldn’t it be cool if you saw them walking down Rodeo Drive, surrounded by their entourages, carrying Reduce WaterWeek? We’ll be watching…. Check out the story at: http://lastheplace.com/2010/04/21/environmentally-conscious-stars-honored-for-earth-day-in-hollywood-care-of-distinctive-assets/.

But in all seriousness, these celebrities have a voice and they have chosen to further the cause of saving our environment. We thank them for spreading the message and hope they enjoy using WaterWeek bottles, instead of those nasty disposables, which I’m guessing they don’t use anyway.

We’ll keep you posted on sightings!

Rani Quirk, Marketing Manager

Add comment April 22nd, 2010

Baby on board? Put more water in your tank.

 It’s been a while since I was pregnant (thank goodness), but some things don’t change. Yes, all kinds of advice has changed over the last 10 years, and today’s toys and accessories are a lot cooler than when I was in the market. But the advice to drink enough water when you’re pregnant has not changed; if anything, the word is getting stronger.

Why? We know that drinking water is good for our skin, organs and brain. But it plays an extra special role with mommies-to-be:

• Water helps carry nutrients through the body and to the baby. It helps the amniotic sack grow and replenishes the fluid when it is lost.

• Drinking ample amounts of water helps keep pregnant women hydrated, which is critical. Dehydration can lead to contractions and even pre-term labor. Not good.

• The more water you drink, the less water your body retains. When you deprive your body of water, it goes into crisis mode and begins to store more of it. Often the bloating and swelling common with pregnancy can be lessened or even eliminated by drinking enough water.

• Drinking water helps prevent bladder infections by flushing away harmful bacteria. Not fun to have, especially when pregnant!

Moms-to-be need to keep water bottles handy at all times. But don’t settle for wasteful disposable ones. Buy reusable of course. Reduce WaterWeek is ideal because it makes it easy-and fashionable, which is hard to accomplish when pregnant-to get your 64+ ounces of water per day. Cheers!

Rani Quirk

Marketing Manager

Add comment April 15th, 2010

Spotlight on our Water Crisis

In honor of World Water Day, March 22, it’s important for us to remember some important facts about water. In this country we tend to think we all have access to clean drinking water…but it’s not true–10% do not. Also, by 2030, the UN estimates that two-thirds of the world will not have access to clean drinking water. Many poor communities have to spend their limited funds on bottled water, which is a huge shame. Here in America, it’s up to all of us to treat our water usage as a precious resource and not needlessly waste water. We need to support and encourage our municipalities to clean up our water supplies so that all Americans has access to clean water.

This week, there is a lot of buzz about our water crisis and what we can do about it. One major thing we all can do is give up buying disposable water bottles. Only about 10% are recycled; the rest end up polluting our oceans. Plastics never bio-degrade; they just break up into tiny pieces that fish eventually mistake for plankton and eat. A new documentary worth checking out is Tapped (http://www.tappedthefilm.com/) about our water crisis. It also encourages all of us to stop using disposable water bottles. Reduce WaterWeek reusable water bottles were created for this exact reason-to make it easy to ditch the disposables.

The movie follows the water bottle industry and the problems and pitfalls associated with the privatization of this natural resource.

Another water-related cause is from UNICEF. The Tap Project, unites restaurants in the quest to raise money and awareness of clean water issues. During this week, member restaurants will charge $1 for tap water, with all funds going to UNICEF to provide lifesaving water and sanitation around the world. Go out to eat; spend and extra buck, and help provide water around the world. Visit http://www.tapproject.org/restaurants/ for more info.

And National Geographic is offering a free downloadable magazine called “Water: Our Thirsty World” (http://www.natgeofreshwater.com/?of=500204105&bd=1) this week. It highlights the challenges facing our most essential natural resource, water.

World Water Day, part of World Water Week, shines the spotlight on our water crisis, hopefully enough so that our behaviors change, not just for a day or week, but forever.

Ken Kreafle, CEO of Base Brands

Add comment March 23rd, 2010