Green is Hot in NYC

February 19th, 2010

We just got back from showing our Reduce line of products at an eco-friendly product event for the media in NYC. Wow! There are a lot of really innovative green products out there.

Our line created a lot of interest–the Compactor Can is like nothing else. When we show people how simple it works–just push down on the lid to smash down your garbage–people invariably reacted with amazement. It does have that cool factor.

And our Melaboo bamboo kitchenware is so colorful that it often stopped the press in their tracks. Not easy to do, I might add. Who says eco-friendly can’t be eco-chic! Our stuff looks good.

What struck me was that eco is not going away anytime soon….it’s here to stay. There are endless ideas to be vetted and problems to be solved that will eventually lead to products or services that will help us all lead more environmentally responsible lives.

But be careful–everything seems to be called green these days! There are varying shades of green, so-to-speak. Some products help us replace a bad eco-killing habit (like how our WaterWeek bottles help you ditch the disposables). And some items are made of eco-friendly materials that are gentler on our environment (like our colorful Melaboo kitchen products, made of highly sustainable bamboo). And some just really aren’t that green at all….

So enjoy all the eco products on shelves today, and get ready for a whole lot more. All useful, we hope. Definetely if they’re from Reduce.

Rani Quirk

Marketing Manager

Entry Filed under: Blog, Reduce Products