Green is Hot in NYC

We just got back from showing our Reduce line of products at an eco-friendly product event for the media in NYC. Wow! There are a lot of really innovative green products out there.

Our line created a lot of interest–the Compactor Can is like nothing else. When we show people how simple it works–just push down on the lid to smash down your garbage–people invariably reacted with amazement. It does have that cool factor.

And our Melaboo bamboo kitchenware is so colorful that it often stopped the press in their tracks. Not easy to do, I might add. Who says eco-friendly can’t be eco-chic! Our stuff looks good.

What struck me was that eco is not going away anytime soon….it’s here to stay. There are endless ideas to be vetted and problems to be solved that will eventually lead to products or services that will help us all lead more environmentally responsible lives.

But be careful–everything seems to be called green these days! There are varying shades of green, so-to-speak. Some products help us replace a bad eco-killing habit (like how our WaterWeek bottles help you ditch the disposables). And some items are made of eco-friendly materials that are gentler on our environment (like our colorful Melaboo kitchen products, made of highly sustainable bamboo). And some just really aren’t that green at all….

So enjoy all the eco products on shelves today, and get ready for a whole lot more. All useful, we hope. Definetely if they’re from Reduce.

Rani Quirk

Marketing Manager

Add comment February 19th, 2010

You Could Win a WaterWeek on HGTV.COM!

Check out HGTV.com today (quickly) to see the nice write-up on our eco-friendly WaterWeek bottles. You get a chance to win the aluminum water week set!  It’s posted under a fun section called Freebie Fridays and each Friday they feature a cool product with a chance to win! But hurry, you have to enter by THIS MONDAY, 2/8, at noon ET, so visit http://blog.hgtv.com/design/category/freebies/ as soon as you’re done reading this post!

Here’s what they have to say: “This week we’re bringing a little green to your weekend with some help from our friends at REDUCE. Their WaterWeek system brings an end to the wasteful and expensive habit of purchasing bottled water.” And we all know that not only does this save our landfills from unnecessary waste, but saves your pocketbook a lot too, about $500 a year! Not bad. Being green really can save you green!

HGTV.com also wants to know what other ways you are going green this year. So let them know (before Monday as well). Some of the things I’m doing are: buying energy efficient light bulbs instead of the cheaper ones, printing on the blank side of used paper (be careful, it can get confusing) and reusing foil (it washes up well!).

It’s a pretty fun blog. Check back each Friday to see what the next Freebie Friday will be. I know I will.

Rani Quirk

Marketing Manager

Add comment February 5th, 2010