Reduce one bottle at a time
One day I read some startling statistics about how wasteful we Americans can be. As I thought about my own lifestyle, I wondered what I could do differently.
That’s how I came up with the concept for ReduceTM. I wanted to make it convenient, affordable and “cool” to be eco-friendly every day. Like most of you, I spend most of time at home or at work, so I started to brainstorm some ideas about new ways to reduce waste in these two places.
The idea for WaterWeek came to me as I thought about how many plastic bottles are sitting in landfills because people don’t make time to recycle. We know what we should be doing, but we’re not doing it. Why? Primarily because it’s not convenient.
With WaterWeek, you make a one-time purchase and re-use your water bottles as often as you’d like. When I tell people about this solution they “get it” and want one for themselves. It’s easy to use and we’ve got some great colors and patterns you’ll love. Let’s reduce bottles together!
What has been your motivation to “go green”?
1 comment June 20th, 2008
