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Reduce™ WaterWeek™ 5-Bottle Set is Simple Alternative to Disposable Water Bottles
ATLANTA, July 8, 2009 – Base Brands™ (http://www.basebrands.com), a fast-growing Atlanta-based housewares company, will be a first-time exhibitor showing its entire line-up, including its Reduce™ eco-friendly products, at the San Francisco-based Gourmet Housewares Show (http://www.thegourmetshow.com) August 8-10, 2009, at Booth #3581. The Gourmet Housewares Show is a premier trade show of the housewares industry, attracting key retailers and vendors from around the country.
Reduce™ WaterWeek™ (www.reduceeveryday.com) is part of the Reduce family of eco-friendly products designed to be “functionally sleek” while minimizing a consumer’s “carbon footprint”, or impact on the environment. WaterWeek™ is a set of five 16oz reusable, BPA-free, eco-friendly bottles, created to reduce plastic water bottle waste and encourage grab-and-go water consumption and eliminate the need for disposables. The set fits neatly in a specially-designed shelf tray, making it convenient for consumers to grab a bottle of water on their way out the door. WaterWeek is also available in aluminum and a kid’s size set.
Ken Kreafle, CEO of Base Brands, said, “We are looking forward to the Gourmet Housewares Show, especially to show our Reduce WaterWeek products to a San Francisco crowd.” Continued Kreafle, “San Francisco, like a growing number of cities and states, banned the purchase of disposable water bottles with government funds; and a product like WaterWeek provides an economical and eco-friendly alternative to buying disposables bottles.”
Also at the show, Base Brands will be unveiling its new Reduce™ Hybrid bottle, designed to work for both hot and cold beverages. By attaching one of two different lids, consumers can use it for their morning coffee, and then for a cold beverage later in the day. The Reduce Hybrid is the only bottle available using the proprietary FireIce™ insulation technology.
The Reduce line-up also includes the new Reduce™ Compactor Can, a unique household trash can with a built-in compactor lid that compacts twice the amount of trash in the average home, without plugs or batteries. Another Reduce product is Melaboo™, a 100% biodegradable, non-toxic, eco-friendly line of brightly colored plates, bowls and kitchen tools that are both functional and attractive.
About Base Brands
Founded in Atlanta in 2005, Base Brands (http://www.basebrands.com) is a fast-growing company that invents creative, practical products to make life easier for a variety of consumer lifestyles. Including innovative and eco-friendly homeware, kitchenware, food storage containers and pet gear, the company’s inventions continuously challenge category standards with solutions that fill distinct unmet consumer needs. A prime example is the popular Reduce™ WaterWeek™ line of attractive refillable water bottles that comes in a handy shelf tray designed to promote grab-and-go consumption and eliminate the need for wasteful disposable water bottles. Other brands include TANK™, a line of rugged, insulated mugs and containers, and Pet Trek™, a line of convenience gear for active pets and their owners. For more information, visit http://www.basebrands.com or call (404) 733-5454.
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