ATLANTA, June 23, 2008

The average American household spends hundreds of dollars each year buying bottled water. If these families were to fill reusable bottles with their own filtered tap water, they could save an average of at least $500 per year and help reduce the nearly 200 million pounds of plastics waste in the country’s landfills annually.

To help consumers reduce waste every day, Base Brands today introduces WaterWeek™ (www.iReduceBottles.com), a set of five 16 oz. reusable, BPA-free water bottles for the work week in a specially-designed tray that fits neatly in a refrigerator. Available in a variety of colors and patterns, these leak-proof bottles are ideal for a variety of indoor/outdoor activities where consumers typically use bottled water like the office, car or gym.

“In recent years, bottled water consumption has increased dramatically. As a matter of fact, more than 25 million plastic bottles are disposed every day,” said Base Brands CEO and WaterWeek creator Ken Kreafle. “Most people grab a bottled water as they head out the door each day. Providing an economical, eco-friendly alternative that requires minimal adjustments to a consumer’s routine can ultimately help reduce bottles and offers one easy way people can help the environment every day.”

Although many consumers say they prefer the convenience of bottled water on the go, many do not realize how harmful bottled water production and consumption can be because it contributes greenhouse gas emissions and pollution. However, as research continues to illustrate the adverse affects on our environment, more people are committed to reducing bottled water waste.

According to Kreafle, WaterWeek bottles can also be a personal accessory. “Unlike traditional sport-oriented water bottles, WaterWeek is specifically designed for use at home, in the office or on the go. The colors and designs are trendy, so consumers can look cool and feel great about going green whether they are in a business environment or a casual setting,” he said.

WaterWeek is one of several eco-friendly home products in the Reduce™ suite of inventions by Base Brands. From two- and three-bin recycling cans to biodegradable dinnerware made of 60% bamboo fiber, the Reduce series makes it easy for consumers to minimize household waste as they support environmental sustainability in their daily lives.

About Base Brands
Base Brands invents practical products that enhance consumers’ everyday experiences and activities. Whether on a family camping trip, creating a “green” household or commuting to work, the company offers a variety of products perfectly suited for any lifestyle. Current and forthcoming product innovations include Aqua™, Drift™, GUS™, Pet Trek™, Reduce™, Scrub™, Storefresh™ and TANK™. Base Brands is headquartered in Atlanta, GA. For more information, visit www.basebrands.com or call (404) 733-5454.

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ATLANTA, March 17, 2008

More than ever before, eco-conscious consumers are looking for new ways to incorporate environmental sustainability into their lifestyles.

To support this growing green trend, Base Brands will introduce the Reduce™ product series at the International Home + Housewares Show March 16-18, 2008, at McCormick Place in Chicago, IL.

The Reduce product suite is designed to help consumers minimize their carbon footprint and maximize convenience as they support global sustainability efforts in their daily lives. The series includes: chic compactor can; refillable water bottles; stylish bamboo kitchenware; and small trash cans ideal for reusing plastic grocery bags.

“Whether preserving natural resources or increasing energy efficiency, people are making environmentally conscious choices in all aspects of their lives,” said founder and chief executive officer Ken Kreafle. “Reduce makes it easy for people to go green at home by providing a variety of eco-friendly products that meet their everyday needs.”

To illustrate how Reduce can seamlessly be integrated into the home, show attendees will see the products on display as part of a model kitchen. Highlights include:

* Compactor Can – Stylish 40-liter can with soft compressible lid compacts trash up to 50%, reducing the frequency of home garbage disposal
* WaterWeek – Trendy designs in a convenient set of five refillable water bottles for the work week supports the reduction of plastic bottle waste
* Bag It™ - Small trash can gives consumers another practical use for their grocery bags in the bedroom or office, reducing the frequency of non-biodegradable plastic waste disposal
* Melaboo – Durable plates and bowls made of biodegradable bamboo material reduces the use of and exposure to harmful plastics

Established to creatively fill unique unmet consumer needs, Base Brands’ practical solutions make life easier for a variety of lifestyles. For more information, visit www.basebrands.com.